Designing for Outcome-Driven Teams
How to align product, design, and engineering around metrics that actually move the business forward.
•6 min read
## The Shift to Outcomes
In traditional software development, teams often focus on output: number of features shipped, lines of code written, or velocity points burnt. While these metrics track activity, they rarely correlate with business value.
### Why Outcome Matters
Outcome-driven teams focus on the *impact* of their work. Did user retention go up? Did customer support tickets go down? Did engagement increase?
This shift requires a fundamental change in how we structure teams and plan work.